Instant Plant Marketing: via ‘Inspirations’

‘Inspirations’: Instant Plant Marketing

Any screens in your Garden Centre — can promote the right plants for the time of year: around 140 ‘Inspirations’, each appearing for the right period, changing all year round as appropriate.

“Inspirations”, we call them: not adverts, more “calls to action” to do something lovely. Includes not just relevant plants, but also “plants for presents” (Mother’s Day! Valentine’s Day!), and “you can do it!” houseplant posts.

And it’s no effort on your part at all: they appear automatically, in your livery/branding. If you want, you can change anything you like, disable individual ‘Inspirations’ or add to them - or just leave it all to us.

On kiosks

On ‘Plant Finder’ kiosks, ‘Inspirations’ are usually set to appear whenever the Plant Finder is not in use.

This means our kiosks are working for you every second of the day, actively promoting the right plants on any given day, animated to catch the eye of passers-by.

Both technophiles and technophobes are catered for: each screen invites the viewer to tap a button to see the plants being referred to, or to ask staff if they prefer.

On other screens (eg “café screens”)

‘Inspirations’ can appear on any HD screen (1920x1080) anywhere in your Garden Centre. They’re already proving popular on café screens, where they “sow the seed” in the minds of a captive audience.

We can help you convert your cafe customers!

And other licensees have been showing them on screens at store entrances (where full wallets may be looking for an “excuse”…), and even on old laptops by the till queues.

(On websites?)

Soon we’ll explore making the system available for websites to use too - watch this space.