Plant Marketing made Automatic: ‘Inspirations’
Convert café customers to plant buyers, all year round
‘Inspirations’: Automatic Plant Marketing, for £2/day
Press Release
Feb 1, 2025
What a fantastic reception we got at the GCA conference, on Jan 28th, for the launch of ‘Inspirations’, our Automatic Plant Marketing service for garden centres.
More Inspirations than adverts, the service selects a playlist each day of beautiful animated screens (in the garden centre’s branding), designed to convert café customers to plant buyers, to convince visitors that they can succeed with plants, to tease plant people back for next month’s arrivals, to suggest plants as presents for special events – all kinds of Inspirational ideas, changing daily as the year goes by.
The service couldn’t be simpler: display our URL (web page) on any HD screen, in a browser or in scheduling software - typically in a café, to “captive audiences”, or perhaps at the entrance or tills.
It already features about 130 Inspirations, finely honed by a year’s field-testing at 20 odd garden centres.
Lots of GCA members claimed their 3 months free use of the service, at the Conference.
If you’re a garden centre or plant retailer, you can get a free trial too – email us (info@joyofplants.com), from your company email, and we’ll send you a URL, ready to go, just for you. (No signup, no payments, nothing else needed.)
At last: café customer conversion! And for £2/day/screen.
#gcaconf2025 www.gca.org.uk
Founded in 2011, Joy of Plants’ mission is to make plant information easy and accessible to all. It has created a library of more than 17,000 UK garden plants and trees, each with detailed info, attractive photos and sales-oriented descriptions. Each year a huge network of leading growers and breeders add their new plants to our library.
Joy of Plants provides this plant info in a variety of Sales tools including a Plant Finder for websites and in‑store Touchscreen Kiosks, an Image and Text Library for ecommerce sites, print‑on‑demand Bed Cards, and Café-screen ‘Inspirations’, to help garden centres, retailers and growers maximise their plant sales.
For further details about Joy of Plants, which is based in Twyford, Berkshire, contact us on 07717 532323 or at info@joyofplants.com, visit www.joyofplants.com, or follow the company on LinkedIn via www.linkedin.com/company/joy-of-plants
ENDS
