Joy of Plants seminar at Glee 2024

Terri wants you to Grow New Gardeners

Presentation

On Sep 12th 2024 – “Floral Thursday”, at Glee – Terri Jones, MD at Joy of Plants, took to the stage to help the Industry to “Grow New Gardeners” from new-build owners, suggesting that:

 – There are lots of younger people starting out at new-builds, with an empty fenced-off square of grass

 – There are ways to reach out and attract these people to your Plant Area

 – Right now though, typically, if they do come to your Plant Area, they either leave in confusion, or they buy a plant and it dies on them – and either way, that’s a lifelong customer lost

 – There are ways instead to ensure they go home with a plant that just grows and flowers, and so starts them on their gardening journey, becoming a new loyal customer

Read the article that accompanies the Talk here

and here’s our “funny video” from the Talk, of a “New Customer” speaking their thoughts aloud as they navigate their first plant-buying experience:

Founded in 2011, Joy of Plants’ mission is to make plant information easy and accessible to all. It has created a library of more than 16,000 UK garden plants and trees, each with detailed info, attractive photos and sales-oriented descriptions.

It provides this plant info in a variety of Sales tools including a Plant Finder for websites and in‑store Touchscreen Kiosks, an Image and Text Library for ecommerce sites, and print‑on‑demand Bed Cards, to help garden centres, retailers and growers maximise their plant sales.

For further details about Joy of Plants, which is based in Twyford, Berkshire, please call 07717 532323, visit www.joyofplants.com, or follow the company on LinkedIn via www.linkedin.com/company/joy-of-plants

ENDS